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For most companies communication is not their main objective. It is just one of the ways in which they share what makes their company special. Letters and Concepts helps to establish, structure and improve the communication channels that your company needs to be effective and successful. External, social and internal communication each plays a role in this.
External and Social Communication
External and social communication tells customers what is keeping you and your employees busy each day. Why you are working for your customers day in and day out. These two channels should connect seamlessly and help you to provide information, manage relationships and handle complaints. External communication gives you a basis for providing information. Social media gives you a basis for dialogue with the customer, future customer or visitor. You can share your perception, experience, creativity and information in a fast, informal way with the outside world.
Social media call for a special approach, a new perspective on marketing and society. You probably do not have a ‘specialist’ on board yet. We can work together to determine the right strategy to connect the offline activities to the online world. If necessary, we can also train and educate employees.
Internal Communication
Increasingly, organisations and institutions are presenting themselves via employees, guests and customers. Therefore, good internal communication is of great importance, and it includes attention to the corporate image, knowledge and streamlined flows of information for all concerned. The success or failure of change processes can be determine by their quality. Letters and Concepts analyses the current situation, gives advice on possible solutions and implements these together with you and your employees. That which works, we keep. That which needs to be improved, we tackle with training (capacity development), resources and insight into your organisation.[/column]
[column width=”1/3″ position=”last” ][text_box title=”The Added Value of Strategy” text=”For entrepreneurs, businesses and institutions communication strategy is of immense value.
- Direction – A communication strategy indicates what you do or do not communicate and in which way or through which medium.
- Motivation – Employees are your best ambassadors. Give them guidelines so that they know what they may do and what they can do. By doing this you give them the mandate to talk about what is happening in the company, and that contributes to corporate branding.
- Success – A strategy indicates when you are successful. It gives you guidelines and objectives on the basis of which you can reflect and check whether you are on the right track.” margined=”yes”][/text_box][/column]