Cultures tend to have a increasing influence on communications, on getting messages across from A to B. The world has become smaller, technology has made the world compact like a tiny little village. However, most people still use their own (cultural) context as a starting point. That is only logical, but worth some attention at least. In both society and organizations there is a great deal to gain.
With a background in cultural anthropology (with focus on the multi-cultural society as such and branding perspectives in particular) and journalism I have a good overview of what is needed and possible to enrich communications in intercultural organizations, to build bridges and to strenghten connections. Theoretical knowledge and practical experience at multinationals and smaller organizations come in handy.
Of course, every situation needs its own approach, and therefore I will come to your organization. We, for example look at:
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- The purpose of the message
- The specific needs in this area of the group aimed at compared to who you are and what message you send
- The way the target audience ‘listens’ to your message
- Contextual influences
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If you would like more information or an informal talk, please do not hesitate to contact me and we will look at the possibilities.